BRAND LIST
AFFXWRKS
(UK)
AFFXWRKS clothing, formerly known as AFFIX WORKS, was founded by an innovative collective: Stephen Mann, Kiko Kostadinov, Taro Ray, and Michael Kopelman. Originally a radio programme on Know-Wave, it has since evolved into a menswear label that blends experimentation with creativity. Drawing from street culture and modern utility, AFFXWRKS clothing redefines workwear and sportswear, merging technical craftsmanship with versatile, everyday wearability.
The brand emphasises forward-thinking design, combining functional aesthetics with contemporary styling. From robust shirts and sweatshirts to sleek tees and hats, AFFXWRKS clothing delivers high-quality pieces that balance durability with comfort. Reimagining utilitarian fashion for broader applications, the brand allows seamless transitions between urban and active lifestyles, catering to those seeking both style and substance.
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ARIES
(UK)
Aries is a UK contemporary cult streetwear & denim brand. The label was established in 2010 by Sofia Prantera and Luca Benini of Slam Jam. Real, non-conformist, sincere and beautiful, Aries designs incorporate elements of high fashion, mixed together with bold graphics and complex silhouettes.
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ASICS SPORTSTYLE
(JAPAN)
ASICS Sportstyle fuses together sports heritage and modern lifestyle designs in surprising and unexpected ways.
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BLONDITA
(USA)
A few years before OGBFF, co-founder Angela Ruis had been printing and hand-making clothes under the brand Blondita Shop. Ruis wanted to explore not only internet culture, but the ways that it intertwines with the notion of nostalgia. Continuing her bold, hyper-feminine vision, Blondita has since expanded into a full line of Y2K inspired cut-and-sew pieces, operating out of Los Angeles.
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BOTT
(JAPAN)
BoTT (Birth of The Teenager) was founded in 2019 by Tokyo-based graphic designer and artist TEITO. Despite its short history, BoTT's designs have already taken the underground youth scene by storm. BoTT is known for underground youth-inspired streetwear with its signature brand motif in minimal silhouettes. The brand already has notable street staples such as T-shirts, hoodies, and accessories, all with a subtle but recognisable style. Playful graphics and premium quality!
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C.E (CAV EMPT)
(JAPAN)
Cav Empt (CE Clothing) is a Japanese streetwear brand founded in 2011. Dystopian, cyberpunk, consumerist-inspired graphics from the tilted minds of SK8 THING (BAPE, Billionaire Boys Club, HUMAN MADE, Undercover and WTAPS) and Toby Feltwell (Mo'Wax, XL Records). Cav Empt is known for vintage sci-fi graphics that often reference pop culture. Over the years, the brand has evolved considerably, while managing to maintain an obscure style of design.
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ECKHAUS LATTA
(USA)
Eckhaus Latta is a USA clothing brand established in 2011 by Mike Eckhaus and Zoe Latta. The pair met at The Rhode Island School of Design, working between studios in Los Angeles and New York City. Eckhaus Latta questions an established structure, and the role of collaboration is innate to their practice. Through a dynamic design process based on intuition and emotional connection, Eckhaus Latta seeks to be both personal and independent of trends in equal measure.
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GOOD MORNING TAPES
(FRANCE/AUSTRALIA)
Good Morning's pieces are 'made in limited runs with love and care'. Founded in 2017 and based in Seignosse, the French brand honours spirituality with each release, working alongside avant-garde designers, musicians and creatives. The brands clothing evokes a devilishly anarchic, feisty and fun vibe.
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HAPPY99
(USA)
NYC-based design duo Nathalie Nguyen and Dominic Lopez founded Happy99 in 2018 to build an alternate virtual fashion universe for the children of the internet. Rejecting the environmentally damaging and self-serving logic of fast fashion, the brand interrogates our relationship to consumption with an exhilarating narrative-based approach to design. Garments and accessories are launched as digital renderings, with only a small selection of knitwear available for IRL wear as well as URL enjoyment. Quirky cuts and futuristic details inject T-shirts, vests, and shorts with a flirtatious rave-revival quality and, inflected with ‘90s video game nostalgia. Jacquard-knit textiles feature rapturous graphics from the label’s digital universe in an explosive, glimmering colour palette befitting a line of collectible toys. With its conscious disruption of fashion industry tropes, Happy99 is charting an exciting sartorial dreamland that transcends the on- vs. offline divide.
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HEAVEN by Marc Jacobs
(USA)
Heaven by Marc Jacobs
"Welcome to Heaven, a gateway into the sprawling and enigmatic omniverse of Marc Jacobs subversion."
Fuelled by teenage dreams of fashion and inspired by subcultures of the 90s and beyond, Heaven by Marc Jacobs features sweater vests, t-shirts, long-sleeve shirts, hoodies, dresses, bags and accessories. Focused on casual yet colourful looks without conventional gender codes, Heaven presents pieces heavily referencing the original inspirations of the Marc Jacobs brand for a new generation – with an added focus on the disparities that have defined the brand for the past 30 years.
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IDEA
(UK)
" IDEA now the coolest publisher in the world* "
Vintage book dealer and publisher IDEA, housed in numerous Dover Street Market locations the world over, sifts through the subcultures of both today and yesterday, highlighting boundary pushing creatives and curatorial selectors with broad appeal. Over time IDEA's output has stemmed to include tees & accessories that knowingly pick up on trends and common threads, presenting them as a wearable wink or homage to popular culture.
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INNEN PUBLICATIONS
(SWITZERLAND)
"Offering unconventional perspectives on art and contemporary trends."
Innen is a prolific independent publisher of books & zines, which seeks to raise attention to novelty trends, and to appreciate artistic freedom above all. Founder of Zug Magazine, and operator of 'the Space' for exhibitions and book launches.
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KARLA LAIDLAW
(AUSTRALIA)
Established in 2019. Karlaidlaw is a streetwear brand run by Karla Laidlaw, in Melbourne/Naarm on the lands of the Kulin Nation. Each design goes through several processes to reach its final stage, with experimentation of fabrics being a large focus area for the brand, as it attempts to rethink the norm, and give customers pieces to express their individuality in the world
KUUMBA
(JAPAN)
Founded in 1993, Kuumba (a brand name derived from the Swahili word for Creativity) produces premium quality incense, made from natural oils and essences. With products evoking a myriad of intriguing, often conceptual scents, Kuumba is also known for its collaborations with notable brands including Neighborhood and Supreme.
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LILYPAD
(CANADA)
Founded in 2020 by Doyun Baeg and Bergen Hendrickson, Lilypad Magazine is a semi-annual magazine featuring interviews with artists, skateboarders and other curious characters. Combining the styles of classic skate magazines with DIY punk zines.
MAUSTEIN
(UK)
Born in Brazil but having called London home for almost 20 years, MAUSTEIN is deeply inspired and enthused by Europe's creative and party scene, youth culture, music videos and film.
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NEIGHBORHOOD
(JAPAN)
Neighborhood is a Japanese clothing brand established in 1994 in Tokyo's Harajuku district. Born out of founder Shinsuke Takizawa's deep-rooted fascination with motorcycle subculture, Neighborhood's vintage-inspired aesthetic draws from additional influences including London's punk scene, military dress, and outdoor apparel. The brand creates a unique blend of styles, inspired by the defiant spirit found in motorcycle culture, classical militaristic aesthetics and vintage American workwear.
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OLGA GOOSE CANDLE
(JAPAN)
The original idea of the OLGA came from an actress, who exhibited a great performance as a strange villainess named “Cleopatra with the head of a woman and the body of a goose." This particular type of candle, the OLGA-goosecandle, is all original and handmade, each in its own unique shapes and colors, and is based on the theme, "a ritual tool made by a goose lady." I hope you can draw an invisible force out of yourself with it. With love and curse!
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P.A.M. (PERKS AND MINI)
AW24 COLLECTION
“WELCOME TO THE CLUB”
We hold a profound affection for the club, recognising it as a magical place. Euphoria is heightened by music, particularly when experienced through communal dancing. This intrinsic connection has long been integral to the essence of PAM.
We like to “Keep It real” with genuine interactions in the physical realm as opposed to the virtual domain. But “the club” also transcends the conventional notion; also functioning as a (Psy Active) sporting club. Wear it to the club, wear it on the field, wear it where it feels good.
See you at the club.
—
DROP UPDATES
New gift items out now ✦ Shop P.A.M. Store Gifts
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P.A.M. X CC-TAPIS
Exclusive to P.A.M. and cc-tapis
Get out of those clothes and slip onto something more comfortable... Narrowing the boundaries between fashion and design, cc-tapis and P.A.M. have developed an experimental product, suggesting a new way to furnish your space through disorder. Incorporating the multi-disciplinary approach of both brands, cc-tapis and P.A.M. go XXL, turning iconic Perks And Mini pieces into an out of scale collection of 5 woollen rugs, maintaining the quality and attention to detail which cc-tapis is known for. If you had a penny for every time someone said “Nice P.A.M. shirt, I bet it would look better on my bedroom floor” you’d be able to buy a nice P.A.M. shirt for your bedroom floor, produced by cc-tapis.
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P.A.M. X MARTINE SYMS
PAM is thrilled to collaborate with esteemed LA-based artist, filmmaker, and “Double Penetration” advocate (profound penetration of both heart and mind) Martine Syms.
Her selfies and text work can be seen across women’s and unisex pieces: the Selfie Awareness Reversible Dress, featuring full-coverage photo prints; the Selfie Scroll Stretch Top and Skirt, employing PAM’s ingenious spiral construction technique; the all-over printed Sativa FC Jersey, B.I.T.C.H. Oversized SS Tee, Poet Cap and Rider Cross Body Bag/Belt; as well as the Don’t Ask Me 4 Shit Baby Tee, SS Tee and Socks.
Paris Launch
Join PAM and Syms on October 16th for the official launch at Lafayette Anticipations, Paris.
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P.A.M. X PLEATS PLEASE UNOFFICIAL
✦ Launching Friday December 6th 2024
A new selection of vintage Issey Miyake Pleats Please pieces, printed in Japan with P.A.M. all over prints.
Each piece is one of one.
Exclusive photographic zine with purchase, by Shauna T. and Nadeemy Betros.
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PAM COLLABS
A selection of recent collaborations with PAM friends and likeminded brands.
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PAM X PHINGERIN
"KITTY CHARITY BAGS"
LIMITED EDITION OF 40
Each bag is unique (1 of a kind) and handmade in Japan from archival PAM garments.
Raising money for the Taketomi Town Iriomote Wildcat Conservation Fund. Run by the Natural Tourism Division Natural Environment Section of Taketomi Town, Okinawa; the southernmost town in Japan.
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PAM X ROUGH RICE
Through a shared love of kitchen sorcery, flavour and NATURAL ENERGY — PAM and Nipaluna (Tasmania) based fermentation specialist Adam James (Rough Rice) found one another.
Here, their 4th collaboration is sprinkled.
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PAM X WORKSOUT
Products for PAM's Pop Up at WORKSOUT (Seoul).
Open October 25 - November 11, 2024.
Products exclusive to PAM and WORKSOUT.
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PANTS
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PELVIS
(AUSTRALIA)
PELVIS was formed in Sydney, Australia in 2012, by the Pelvis DJ crew. Initially produced as 'merchandise' for their series of club nights and parties, PELVIS quickly grew a cult following. Known for intense and bright graphics, as well as references to music and popular culture, PELVIS clothing is now stocked globally at select retailers, ranging from boutiques to department stores.
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PLZ MAKE IT RUINS
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RAYON VERT
(ITALY)
Rayon Vert is a research clothing line founded by Yuri Kaban and Pietro Fareri, in 2017.
"We met on a cycling trip along the length of the Italian Adriatic coast in 2013 and since then have been travelling and going on adventures together, using these as inspiration and research for our practice as well as the foundation for Rayon Vert."
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ROA
(ITALY)
A hybrid attitude towards the landscape. ROA is an Italian shoe brand founded in 2015. Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes.
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SAINT MXXXXXX
(JAPAN/USA)
In 2020, artist Cali Thornhill Dewitt and designer Yuta Hosokawa teamed up to launch SAINT MXXXXXX (Saint Michael), an apparel brand that captures the essence of a weathered aesthetic. Drawing inspiration from subcultural symbols, music icons, and bootleg artifacts, this fusion of East and West Coast influences is driven by a nostalgic charm, celebrating the allure of pre-loved fashion.
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SNOW PEAK
(JAPAN)
"Our name originates from the famous Japanese mountain, Tanigawa, where my father, Yukio Yamai, the founder of Snow Peak, repeatedly challenged himself, both physically and mentally, all throughout his early life."
Innovative products focused on quality, functionality, timeless-durability, and considered design, under the policy that "we are also users".
Snow Peak outdoor products, camping equipment and clothing are simple, functional, intelligent, and rooted in a tradition of bringing people closer to nature. The belief that authentic experiences in nature can rejuvenate the human spirit has been an immense source of inspiration for Snow Peak for over 60 years.
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STRAY RATS
(USA)
Stray Rats is a graphic-heavy USA clothing brand established in 2010 by founder Julian Consuegra and former lead creative at FUCT, JR Ewing. Initially launched in Miami, now New York, Stray Rats ties with music and DIY culture run deep. Throughout its history, the brand has connected with an incredibly diverse array of artistic scenes. With roots as a cult label worn by those in South Florida's hardcore punk scene, Stray Rats draws inspiration from the more obscure parts of popular culture, as well as ideas around community and acceptance.
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SWEATERS
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TEES
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WTAPS
(JAPAN)
WTAPS is a Japanese brand established in 1996 by Tetsu Nishiyama (Tet). Tet has been widely revered as one of the cultural leaders of the Tokyo street fashion scene. Along with being the director of WTAPS, he also directs the Ursus Bape sub line for A Bathing Ape. With designs influenced by the military and the outdoors, WTAPS products also draw inspiration from the philosophy of a group of traditional Japanese carpenters called 'Miya-Daiku', known for making full use of each piece of wood. Through collaborations with brands like Supreme, Stussy and Vans, WTAPS has secured its status as a men's fashion industry heavyweight.
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