BRAND LIST
ARIES
(UK)
Aries is a UK contemporary cult streetwear & denim brand. The label was established in 2010 by Sofia Prantera and Luca Benini of Slam Jam. Real, non-conformist, sincere and beautiful, Aries designs incorporate elements of high fashion, mixed together with bold graphics and complex silhouettes.
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ASHLEY WILLIAMS
Ashley Williams is one of Britain's most talked about contemporary womenswear designers. Her clothes blend a quirky, tongue-in-cheek sense of humour with a subtle confrontational nature taking inspiration from clashing and importing of visual cues from around the globe repackaged in a kitsch and light-hearted way that belies deep and often complex referencing.
The brand's casual signature, reworks vintage shapes with instantly recognisable prints, slogans and palettes.
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BLONDITA
(USA)
A few years before OGBFF, co-founder Angela Ruis had been printing and hand-making clothes under the brand Blondita Shop. Ruis wanted to explore not only internet culture, but the ways that it intertwines with the notion of nostalgia. Continuing her bold, hyper-feminine vision, Blondita has since expanded into a full line of Y2K inspired cut-and-sew pieces, operating out of Los Angeles.
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BOTT
(JAPAN)
BoTT (Birth of The Teenager) was founded in 2019 by Tokyo-based graphic designer and artist TEITO. Despite its short history, BoTT's designs have already taken the underground youth scene by storm. BoTT is known for underground youth-inspired streetwear with its signature brand motif in minimal silhouettes. The brand already has notable street staples such as T-shirts, hoodies, and accessories, all with a subtle but recognisable style. Playful graphics and premium quality!
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C.E (CAV EMPT)
(JAPAN)
Cav Empt (CE Clothing) is a Japanese streetwear brand founded in 2011. Dystopian, cyberpunk, consumerist-inspired graphics from the tilted minds of SK8 THING (BAPE, Billionaire Boys Club, HUMAN MADE, Undercover and WTAPS) and Toby Feltwell (Mo'Wax, XL Records). Cav Empt is known for vintage sci-fi graphics that often reference pop culture. Over the years, the brand has evolved considerably, while managing to maintain an obscure style of design.
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CHITO INTERNATIONAL
Chito (born 1996) is an American visual artist and designer from Seattle, Washington. He has developed a distinct visual language, attended by an idiosyncratic cast of characters and idioms, that has developed and expanded throughout a nomadic practice. While the artist’s best-recognised medium is airbrush painting, the ground of the works has come to constitute a shifting field to accommodate the flexibility of the painting style.
Chito’s namesake brand launched at the end of 2024 with a collaboration with Asics and pop-up at Dover Street Market New York. From what started as 1/1 craft, now being multiplied for the world to enjoy, details and durability lead the way of the expanding offering. Ensuring wearability for young creatives, traditional collectors, and those who appreciate thorough craftsmanship in their pieces
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ECKHAUS LATTA
(USA)
Eckhaus Latta is a USA clothing brand established in 2011 by Mike Eckhaus and Zoe Latta. The pair met at The Rhode Island School of Design, working between studios in Los Angeles and New York City. Eckhaus Latta questions an established structure, and the role of collaboration is innate to their practice. Through a dynamic design process based on intuition and emotional connection, Eckhaus Latta seeks to be both personal and independent of trends in equal measure.
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Elizaveta Rakhmankulova
Welcoming Elizaveta Rakhmankulova, an independent up-and-coming Canadian designer to PAM Store.
Her second collection heavily focuses on jersey, utilising the material in unexpected and playful ways throughout.
Each item is hand made by Elizaveta and her team in Montreal, Canada.
HAPPY99
(USA)
NYC-based design duo Nathalie Nguyen and Dominic Lopez founded Happy99 in 2018 to build an alternate virtual fashion universe for the children of the internet. Rejecting the environmentally damaging and self-serving logic of fast fashion, the brand interrogates our relationship to consumption with an exhilarating narrative-based approach to design. Garments and accessories are launched as digital renderings, with only a small selection of knitwear available for IRL wear as well as URL enjoyment. Quirky cuts and futuristic details inject T-shirts, vests, and shorts with a flirtatious rave-revival quality and, inflected with ‘90s video game nostalgia. Jacquard-knit textiles feature rapturous graphics from the label’s digital universe in an explosive, glimmering colour palette befitting a line of collectible toys. With its conscious disruption of fashion industry tropes, Happy99 is charting an exciting sartorial dreamland that transcends the on- vs. offline divide.
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HEAVEN by Marc Jacobs
(USA)
Heaven by Marc Jacobs
"Welcome to Heaven, a gateway into the sprawling and enigmatic omniverse of Marc Jacobs subversion."
Fuelled by teenage dreams of fashion and inspired by subcultures of the 90s and beyond, Heaven by Marc Jacobs features sweater vests, t-shirts, long-sleeve shirts, hoodies, dresses, bags and accessories. Focused on casual yet colourful looks without conventional gender codes, Heaven presents pieces heavily referencing the original inspirations of the Marc Jacobs brand for a new generation – with an added focus on the disparities that have defined the brand for the past 30 years.
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IDEA
(UK)
" IDEA now the coolest publisher in the world* "
Vintage book dealer and publisher IDEA, housed in numerous Dover Street Market locations the world over, sifts through the subcultures of both today and yesterday, highlighting boundary pushing creatives and curatorial selectors with broad appeal. Over time IDEA's output has stemmed to include tees & accessories that knowingly pick up on trends and common threads, presenting them as a wearable wink or homage to popular culture.
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KARLA LAIDLAW
(AUSTRALIA)
Established in 2019. Karlaidlaw is a streetwear brand run by Karla Laidlaw, in Melbourne/Naarm on the lands of the Kulin Nation. Each design goes through several processes to reach its final stage, with experimentation of fabrics being a large focus area for the brand, as it attempts to rethink the norm, and give customers pieces to express their individuality in the world
KUUMBA
(JAPAN)
Founded in 1993, Kuumba (a brand name derived from the Swahili word for Creativity) produces premium quality incense, made from natural oils and essences. With products evoking a myriad of intriguing, often conceptual scents, Kuumba is also known for its collaborations with notable brands including Neighborhood and Supreme.
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LILYPAD
(CANADA)
Founded in 2020 by Doyun Baeg and Bergen Hendrickson, Lilypad Magazine is a semi-annual magazine featuring interviews with artists, skateboarders and other curious characters. Combining the styles of classic skate magazines with DIY punk zines.
MAUSTEIN
(UK)
Born in Brazil but having called London home for almost 20 years, MAUSTEIN is deeply inspired and enthused by Europe's creative and party scene, youth culture, music videos and film.
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NEIGHBORHOOD
(JAPAN)
Neighborhood is a Japanese clothing brand established in 1994 in Tokyo's Harajuku district. Born out of founder Shinsuke Takizawa's deep-rooted fascination with motorcycle subculture, Neighborhood's vintage-inspired aesthetic draws from additional influences including London's punk scene, military dress, and outdoor apparel. The brand creates a unique blend of styles, inspired by the defiant spirit found in motorcycle culture, classical militaristic aesthetics and vintage American workwear.
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OLGA GOOSE CANDLE
(JAPAN)
The original idea of the OLGA came from an actress, who exhibited a great performance as a strange villainess named “Cleopatra with the head of a woman and the body of a goose." This particular type of candle, the OLGA-goosecandle, is all original and handmade, each in its own unique shapes and colors, and is based on the theme, "a ritual tool made by a goose lady." I hope you can draw an invisible force out of yourself with it. With love and curse!
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P.A.M.
PERKS AND MINI
“LUNACY”
SS25 COLLECTION
PAM SS25 “LUNACY” evokes balance with a selection of PAM Signature and newly developed styles. Artist collaborations bring outside influences to PAM’s established chaos. Multi embellishment techniques, ideas, meanings and beliefs are layered and presented for research. Tides rise and fall, oceans bulge and frog bones sing. Both delirium and clarity rain down in the moon’s light. The dance of LUNACY continues.
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UPDATES
Drop 4 — out now. More photos.
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P.A.M. COLLABS
A selection of recent collaborations with P.A.M. friends and likeminded brands.
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P.A.M. EXCLUSIVES
KEEP IT IN THE PAMily.
Shop a selection of exclusive apparel, homewares, accessories and more.
Only available from P.A.M. Stores.
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PELVIS
(AUSTRALIA)
PELVIS was formed in Sydney, Australia in 2012, by the Pelvis DJ crew. Initially produced as 'merchandise' for their series of club nights and parties, PELVIS quickly grew a cult following. Known for intense and bright graphics, as well as references to music and popular culture, PELVIS clothing is now stocked globally at select retailers, ranging from boutiques to department stores.
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Phingerin
Phingerin, founded by Tomoyuki Kobayashi, initially started as a label focused on handmade, premium Italian fabric pyjamas. Based in Tokyo, the brand has since evolved, transforming its laid-back sleepwear aesthetic into streetwear-inspired designs for the modern fashion enthusiast.
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PLZ MAKE IT RUINS
The Ruins is a place where destruction reigns supreme. It's an environment built for those who relish in the aesthetics of chaos and destruction.
A record label created by VEGYN (Joe Thornalley) in London.
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Puppets And Puppets
Puppets and Puppets are a New York-based fashion brand, founded by contemporary artist and writer Carly Mark and former stylist Ayla Argentina in 2018.
Fluctuating between streetwear and 'theatrical and humorous creations', the brand adopts many styles, refusing to align themselves and their collections with a singular ideology. The label has been noted for its dramatic silhouettes, Grunge aesthetics, use of recycled and reclaimed items, food themed details, and absurdist one-of-a-kind pieces.
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ROA
(ITALY)
A hybrid attitude towards the landscape. ROA is an Italian shoe brand founded in 2015. Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes.
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SAINT MXXXXXX
(JAPAN/USA)
In 2020, artist Cali Thornhill Dewitt and designer Yuta Hosokawa teamed up to launch SAINT MXXXXXX (Saint Michael), an apparel brand that captures the essence of a weathered aesthetic. Drawing inspiration from subcultural symbols, music icons, and bootleg artifacts, this fusion of East and West Coast influences is driven by a nostalgic charm, celebrating the allure of pre-loved fashion.
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SALE
P.A.M. & SELECT BRANDS
UP TO 40% OFF
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No refunds on Sale items.
14 day returns for credit or exchange only.
SNOW PEAK
(JAPAN)
"Our name originates from the famous Japanese mountain, Tanigawa, where my father, Yukio Yamai, the founder of Snow Peak, repeatedly challenged himself, both physically and mentally, all throughout his early life."
Innovative products focused on quality, functionality, timeless-durability, and considered design, under the policy that "we are also users".
Snow Peak outdoor products, camping equipment and clothing are simple, functional, intelligent, and rooted in a tradition of bringing people closer to nature. The belief that authentic experiences in nature can rejuvenate the human spirit has been an immense source of inspiration for Snow Peak for over 60 years.
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STRAY RATS
(USA)
Stray Rats is a graphic-heavy USA clothing brand established in 2010 by founder Julian Consuegra and former lead creative at FUCT, JR Ewing. Initially launched in Miami, now New York, Stray Rats ties with music and DIY culture run deep. Throughout its history, the brand has connected with an incredibly diverse array of artistic scenes. With roots as a cult label worn by those in South Florida's hardcore punk scene, Stray Rats draws inspiration from the more obscure parts of popular culture, as well as ideas around community and acceptance.
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UMBRO
Umbro introduce a new line inspired by stadium security, seamlessly blending formalwear with sportswear in their signature style. Rooted in British culture, the line pays homage to heraldry, check patterns, and crafts a fresh narrative by reimagining the aesthetic of security personnel, staying true to the football-driven DNA of the Manchester-based brand.
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WTAPS
(JAPAN)
WTAPS is a Japanese brand established in 1996 by Tetsu Nishiyama (Tet). Tet has been widely revered as one of the cultural leaders of the Tokyo street fashion scene. Along with being the director of WTAPS, he also directs the Ursus Bape sub line for A Bathing Ape. With designs influenced by the military and the outdoors, WTAPS products also draw inspiration from the philosophy of a group of traditional Japanese carpenters called 'Miya-Daiku', known for making full use of each piece of wood. Through collaborations with brands like Supreme, Stussy and Vans, WTAPS has secured its status as a men's fashion industry heavyweight.
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