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ASHLEY WILLIAMSNew to P.A.M. Store.

SELECT BRANDS ✦ New Roa, Umbro, Happy99, Cav Empt.

PAM X HAL20th Anniversary collab.

ASHLEY WILLIAMSNew to P.A.M. Store.

SELECT BRANDS ✦ New Roa, Umbro, Happy99, Cav Empt.

PAM X HAL20th Anniversary collab.

ASHLEY WILLIAMSNew to P.A.M. Store.

SELECT BRANDS ✦ New Roa, Umbro, Happy99, Cav Empt.

PAM X HAL20th Anniversary collab.

ASHLEY WILLIAMSNew to P.A.M. Store.

SELECT BRANDS ✦ New Roa, Umbro, Happy99, Cav Empt.

PAM X HAL20th Anniversary collab.

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P.A.M. X COCO STAR

P.A.M. X COCO STAR

For this collaboration between Coco Star and P.A.M. — part of the SS25 “Lunacy” collection — Coco Star’s designs are reworked into patches, patterns and placement prints.

Her influences for the capsule include “Rammellzee, gothic futurism, infinity, and snowflake fractals”, meshing seamlessly with P.A.M.’s established chaos and multi embellishment techniques.

Peter Sutherland – photographer, multidisciplinary artist and long-time P.A.M. collaborator – shot the capsule in Coco Star’s new home of Tokyo. Featuring Coco Star herself and Cali DeWitt (fellow PAMily member and legendary multidisciplinary artist) wearing the collab pieces in varying states of Lunacy.