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RAYON VERTThird collection out now

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" IDEA now the coolest publisher in the world* "

Vintage book dealer and publisher IDEA, housed in numerous Dover Street Market locations the world over, sifts through the subcultures of both today and yesterday, highlighting boundary pushing creatives and curatorial selectors with broad appeal. Over time IDEA's output has stemmed to include tees & accessories that knowingly pick up on trends and common threads, presenting them as a wearable wink or homage to popular culture.