"Our name originates from the famous Japanese mountain, Tanigawa, where my father, Yukio Yamai, the founder of Snow Peak, repeatedly challenged himself, both physically and mentally, all throughout his early life."
Innovative products focused on quality, functionality, timeless-durability, and considered design, under the policy that "we are also users".
Snow Peak clothing and products are simple, functional, intelligent, and rooted in a tradition of bringing people closer to nature. The belief that authentic experiences in nature can rejuvenate the human spirit has been an immense source of inspiration for Snow Peak for over 60 years.
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