Ashley Williams is one of Britain's most talked about contemporary womenswear designers. Her clothes blend a quirky, tongue-in-cheek sense of humour with a subtle confrontational nature taking inspiration from clashing and importing of visual cues from around the globe repackaged in a kitsch and light-hearted way that belies deep and often complex referencing.
The brand's casual signature, reworks vintage shapes with instantly recognisable prints, slogans and palettes.