A few years before OGBFF, co-founder Angela Ruis had been printing and hand-making clothes under the brand Blondita Shop. Ruis wanted to explore not only internet culture, but the ways that it intertwines with the notion of nostalgia. Continuing her bold, hyper-feminine vision, Blondita has since expanded into a full line of Y2K inspired cut-and-sew pieces, operating out of Los Angeles.