The P.A.M. 'Real (Fake) Tree' all over print is designed to camouflage the wearer while tracking urban NRG sources and formulating bush majik.

For Drop 4 of P.A.M.'s SS25 collection 'Lunacy', Paris street photography by Shauna T is integrated with Fake Tree logos, Gesture Flowers and CGI gothic vine renders — all printed on sports mesh pants & shorts, football jersey, and outerwear lining.

Plus new caps, knitwear, sweaters and outerwear.

Launching online and in P.A.M. Stores now.

 

Imagined and shot by @anabelburrows @komfy @itsrainybaby_