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PAM x UMBRO out now.

PAM x UMBRO out now.

PAM and UMBRO bring you unique perspectives, new energy and a soft reality.

Having resonated across fashion and youth cultures for decades, UMBRO’s football heritage is fused with PAM’s DNA. Designed for those seeking comfort and technical details, but also personality and cultural weight, PAM x UMBRO provides modular solutions.

For their first capsule together, PAM’s longstanding concept of “Psy-Active Mutation” — activity of both body and mind — is itself transmuted to present “Psy-Athletic Mutation”. This new tangent is reflected in prints of shifting plant life, sports stripes breaking free from rigid borders, and logos tessellating endlessly with psychedelic effect. All alive and evolving in realtime. 

With mutation as a life source, new and signature PAM styles adapt for a space between the field and the unconfined…

‘Autotrophic’ panelled jerseys, sports mesh tops and ‘Amalgam’ specialty tees are overgrown with layers of abstracted foliage, alive with new ways of being.

Hooded zip throughs, crew neck sweats, pique polos and caps accommodate various creative applications of UMBRO’s timeless ‘double diamond’. On some items, signs of wear tell a story of heightened intensity.

Across ‘Cubiq’ mesh items and technical caps, logos perform a subtle yet dizzying tessellation; ‘Cascade’ jacket, jerseys and shorts are met with a wild stripe; and the ‘Orbital Etchings’ parka and canvas shorts are laser-pierced with micro UMBRO logos.

All the while PAM’s ‘Handmaiden Eyes’ watch from the bleachers, appearing in print, transfer and embroidery, instigating new planes of perspective in all dimensions.

Out now, online and in PAM Stores.

Photography @spencernotspencer
HMU @pinkiiieee
Styling @petersimonphillips @fuwaoo_
Models @mvptohan

PAM x UMBRO
PAM x UMBRO
PAM x UMBRO
PAM x UMBRO