RE-ENTER THE BIO/VERSE
SATURDAY OCTOBER 7 2023
To bring the many elements of the PAM/PUMA BIO/VERSE together, PAM looked to their group of friends / creative powerhouse No Text Azienda (Milan) who undertook a series of still and video shoots, building layer upon layer of space and time. The resulting photo and video campaign connects and confuses real-life and the studio, while renderings of psychic mutation bridge one word and another.
#PUMAxPAM - @perksandmini X @pumasportstyle
Creative/Production - No Text Azienda @no_text_azienda
Photography - Piotr Niepsuj @piotrniepsuj
Soundtrack - Yu Su @yusu_suyu
Styling - Sarah Pritchard @sar4hcant