Rassvet is a Russian clothing brand founded in 2016 by Gosha Rubchinskiy and pro-skater Tolia Titaev. Rassvet (pronounced Rass-vyet) is an evolution of Gosha Rubinsky's diffusion line Paccbet which now functions as a stand-alone label. With designs using streetwear shapes combined with subtle Soviet aesthetics, Rassvet seeks to discover the unique beauty in Russian culture.