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CAV EMPTNew delivery

OLGA GOOSENew candles

PAM X ROUGH RICEWild ferment seasoning

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PAM X Nick Sethi

PAM X Nick Sethi

Take a trip through the PSYACTIVE lens of artist and photographer Nick Sethi.

For PAM SS24 a selection of Sethi’s favourite photos are reworked across printed, embroidered, appliquéd and denim-patched pieces… which we LOVE, just saying.

Shot during time in India, the images focus heavily on hand painted signage, decorated vehicles, textures of deterioration, slogans and found messages.

Adding to the layers, Sethi has reshot the collaborative pieces among the textures of his current habitat, New York City. A photo, of a photo, of a photo… GOOD LUCK!

PAM X Nick Sethi is online & in PAM Stores now.

Photos Nick Sethi @sicknethi
Models @sasha_melnychuk @paigelabuda @sicknethi

PAM X Nick Sethi

PAM X Nick Sethi

PAM X Nick Sethi

PAM X Nick Sethi

PAM X Nick Sethi

PAM X Nick Sethi

PAM X Nick Sethi

PAM X Nick Sethi

PAM X Nick Sethi

PAM X Nick Sethi