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Tell your brand's story through images.
Ryu Ika has this way of blurring reality with fiction — something that she says we all do anyway:
“People are not born to be human beings, they become human beings”
... she tells Elephant.
Ika’s photographs for PAM AW24 are drenched in her familiar dreamstate absurdity, ethereal confrontation, and this intimate and complex humanness.
Decidedly, the images were shot someplace on Miyako-jima, a quite perfect looking island in Japan, covered in sunshine and holidaying hopefulness, but where ancient spirituality is rich.
Then, digital manipulation, with superimposition and negative-positive reversals, highlights aura, sweat and sense — obscuring facade.
P.A.M. AW24
Tell your brand's story through images.
Tell your brand's story through images.