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Welcome To The..?

Artist Ryu Ika shoots PAM AW24 on Miyako Island, Japan.

P.A.M. AW24

"Welcome To The Club"

COLLECTION CAMPAIGN

by Ryu Ika

Ryu Ika has this way of blurring reality with fiction — something that she says we all do anyway:

“People are not born to be human beings, they become human beings”

... she tells Elephant.

“Regardless of gender, as long as you live in society, you have to live under the eyes of others… We are constantly, even uncontrollably, monitored by it. In order to meet the expectations of ‘the eyes of others’, we usually choose to compromise by playing characters that satisfy other people’s expectations.”

Ika’s photographs for PAM AW24 are drenched in her familiar dreamstate absurdity, ethereal confrontation, and this intimate and complex humanness.

Decidedly, the images were shot someplace on Miyako-jima, a quite perfect looking island in Japan, covered in sunshine and holidaying hopefulness, but where ancient spirituality is rich.

Surrounded by deities and spirits of the sea, plotted with sacred sites that allow communication between worlds, and belief in spiritual gateways that bridge the natural and supernatural is observed in Okinawa and the broader Ryukyu Islands.
As well, there’s something devout about Ika’s work, seen here in her images for PAM: candid snapshots capture emotion in motion; something about the fourth dimensional unplanned excellence of a really-really good night out with friends, all becoming higher beings somehow.

Then, digital manipulation, with superimposition and negative-positive reversals, highlights aura, sweat and sense — obscuring facade.

Things are captured that might not be, for certain, right before the eyes.

SABUKARU X P.A.M.

P.A.M. AW24

"Welcome To The Club"

All photos by Ryu Ika.
©2024 Perks And Mini.