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PAM/PUMA BIO/VERSE AW23
PUMA AND PAM PASS THE BALL BETWEEN WORLDS
PAM/PUMABIO/VERSE AW23
PUMA and Australian cult label Perks and Mini (P.A.M.) play on the interdimensional pitch for the third installment of the PAM/PUMA BIO/VERSE project.
The collection of upleveled goods looks to football for inspiration, mixing PUMA’s technical sportswear with a dose of Perks and Mini majik.
Together, PUMA and P.A.M. have created a set of gamified graphics and left field insignias, which are used across reinterpreted sports uniforms, plus accessories and footwear.
The latest collection was also created with a minimum of 20% recycled materials.
Locked down by stadium DNA, the Cell Dome King features PUMA x P.A.M. insignias on the lace cover and heel, while the matching Suede is also adorned with team colors and collaborative logos throughout.
The blacked-out Plexus brings the special floral-inspired pattern to life, with 3D flower petals on the upper.
The campaign connects and confuses real-life and the studio, while renderings of psychic mutation bridge one word and another.
The soundtrack is by another member of PAM’s far-reaching ecosystem, Yu Su, musician and founder of bié Records.
Much like the visuals, Yu’s music bobs between dimensions, states of consciousness, place and emotion.
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by No Text Azienda
PAM/PUMA BIO/VERSE AW23
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This season, the BIO/VERSE is supporting one of the most ambitious rewilding programs ever ventured in Australia.
To aid 70 mammal species currently at risk, a portion of the BIO/VERSE marketing budget has been donated to the Australian Wildlife Conservancy (AWC) Reintroduction Program.
As a global conservation leader, AWC’s rewilding program has seen the restoration of 22 species, with more than 40 populations reintroduced across ten AWC sanctuaries.
These reintroductions are delivering incredible outcomes for some of Australia’s unique and loveable species, such as the numbat (Myrmecobius fasciatus), pictured.
Photo : Australian Wildlife Conservancy/Wayne Lawler
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by @BRAINCLOSED