The BIO/VERSE is a four-season collaborative project between PUMA and P.A.M. (Perks And Mini) presenting footwear, apparel and accessories. The collections all use at least 20% recycled materials, and are paired with inspiring projects run by environmental impact organisations.
The name arose from the desire to help preserve BIOdiversity, by engaging those in and around the P.A.M. uniVERSE. Not just a fashion label, P.A.M. incorporates and connects publishing, interior design, music, nightlife, art, food and more.
Each collection is launched with a new Impact Commitment through a partnership with DEEP (@deep.energies). This comprises financial support of an important environmental project, with impact reporting to ensure accountability for delivering real change.
The first collection supports biodiversity monitoring and community habitat management in the Amazon rainforest through the support of Institute Jurua (@institutojurua) and Rainforest Connection (@rainforestcx).
The support funds a network of audio sensors throughout the beautiful and vulnerable ecosystems of the Jurua River region of the Western Brazilian Amazon. Live transmissions from this network help local and global scientific communities by assisting research projects, habitat management efforts and by combating illegal activity, like logging and poaching.
The BIO/VERSE will continue its commitment with new action for each of its four collections, and continued impact reporting.
See the first Impact Report:
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Built with the DEEP BioDATA platform.
The BIO/VERSE engages a variety of creatives to interpret these critical conservation efforts, and thereby reach new audiences and lift awareness and engagement around the world.
For example the first campaign started with sounds of the Amazon Rainforest recorded via real-time, remote, cloud-based audio sensors. The Swedish producer VARG2™ remixed the sounds into a “Jungle Sonics” soundtrack. Ben Ditto (London Creative Director) then created a meta-environment for Thaiboy Digital and Milari Barker to perform within. The collective audience and collaborative output of these brands, creators and artists can give greater reach to conservation efforts, demonstrating a new way for collaborations and partnerships to work.
It was always the intention of Puma and P.A.M. to make something together that they couldn’t make on their own. By opening up the project to embrace an evolving community of contributors, PAM/PUMA BIO/VERSE seeks to find new ways to reach new audiences in support of environmental protection.
FEATURING
Thaiboy Digital (@thaiboygoon)
Milari Baker (@milaribarker)
SOUNDTRACK
VARG2TM (@varg2tm)
BIO/VERSE ARCHITECT
DEEP (@deep.energies)
DEEP IMPACT PARTNERS
Instituto Jurua (@institutojurua)
Rainforest Connection (@rainforestcx)
DIRECTOR
Ben Ditto (@ben_ditto)
PHOTOGRAPHER
Hendrik Schneider (@hendrik.schneider)
CGI
Hayden Martin (@_hayden_martin_)
