RELEASE : FRIDAY AUGUST 6
perksandmini.com / perksandmini.jp / P.A.M. Store Melbourne
In 2020, a time of uncertainty and isolation, PAM (est. 2000) launched a new blog : the Positive Messages Online Platform. Sharing contributions from PAM’s global community of creative friends (artists, writers, curators, DJs, producers and more) each submission contained “new ways of being, seeing, feeling, listening, connecting, sharing, imagining and tuning into joy.”
To amplify these messages further, ‘A Positive Message’ was born.
Conceived by PAM & Cali DeWitt, ‘A Positive Message’ (est. 2020) is a new brand created with the intention to widen the scope of each Positive Message. No longer bound to a screen, messages can be shared and experienced by anyone, any time, anywhere. For the first collection’s release customers immediately connected with the concept, causing a number of styles to sell out immediately.
‘A Positive Message’ with a positive impact.
Produced in the US, t-shirts, hoodies and sweatpants use EcoLife® fabrics. Using 50% recycled cotton and 75% solar energy, each pound of EcoLife® yarn saves 5.46 square miles of land cultivation, 2,024 gallons of water, 14.90 kWh of electricity and 7.85 lbs of CO2 compared to conventionally grown cotton. The Belda Lloréns facility where the yarn is produced is Oeko-Tex Standard 100 and Global Recycled Standard certified.
We hope there will be ‘A Positive Message’ for everyone.